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The Edges Are No
Longer the Boundaries 

Categories organise the past. Opportunity ignores them.

Conceptual editorial artwork for The Edges Are No Longer the Boundaries, a Lucan Ventures perspective on technology, market convergence, category boundaries and new business opportunities.

We built industries around edges.

 

Bank. Car company. Retailer. Media. Software.

 

Technology is dissolving the lines between them. Products become platforms. Competitors become partners. Customers become creators. And the most interesting businesses begin to appear in the spaces nobody thought they owned.

 

The map still looks familiar.

 

The territory has already changed.

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