What We Do.
Lucan works on the problems that determine whether a technology business succeeds.
1
Create
2
Build
3
Reinvent
Make an opportunity real.
A new technology. An unmet customer need. A shift in the market.
Define what to build, who will buy it, how to reach them and how it makes money.
Technology Commercialisation
Take technology from technical promise to a product customers will buy.
New Business Creation
Shape an idea or market opportunity into a viable business.
Go-to-Market
Define the customer, proposition, route to market and what it takes to win.
Make a promising business scale.
Growth can stall because of the product, market, sales, distribution, economics or operating model.
Find the constraint and fix what matters.
Product-Market Fit
Sharpen the product, customer and proposition around what people value.
Growth + Distribution
Create repeatable ways to find, win and keep customers.
New Markets
Choose where to expand and how to enter.
Operating Model
Put the organisation, capabilities and economics in place for the next stage.
Build what comes next.
Technology moves. Customers change. Markets shift. What made a business successful can eventually limit it.
Decide what still works, what needs to change and where the next opportunity lies.
New Products + Businesses
Find new sources of growth around changing technology and customer needs.
Business Model
Rethink how the business creates value and makes money.
Operating Model
Redesign how the organisation works around what comes next.
Technology-Led Reinvention
Use new technology to rethink products, customer experience and the business itself.
One Business.
Product
What should we build?
Market
Who needs it, why will they choose it and how do we reach them?
Business
How does it make money, operate and grow?
They are not separate workstreams.
They are the business.